WILTON MANORS, USA // Ryan Heuser is the Senior Vice President of Experiential Marketing at Liquid Death, where he leads the brand’s bold, unconventional approach to experiential strategy. He oversees national partnerships with iconic properties including Live Nation, Madison Square Garden Entertainment, The Sphere, NASCAR, Red Rocks Amphitheater and Outsideland, while also directing the company’s Field Marketing and On-Premise Sales teams across the country. Prior to Liquid Death, Ryan served as Director of Field Marketing at Mark Anthony Brands, where he led sports and entertainment partnerships for White Claw and Mike’s Hard Lemonade. Earlier in his career, he built award-winning field marketing and sponsorship programs for major brands including Miller Lite, Pepsi, Mountain Dew, and State Farm at top agencies GMR Marketing and The Marketing Arm.