DUBAI, UAE // Giovanni Borde is a multi-award-winning Executive Design Director renowned for driving brand transformation across the Middle East and beyond. Over nearly 15 years, he has led brand identity and design programs across sectors spanning real estate, government, technology, culture, and entertainment. With experience extending across multiple continents, he has partnered with clients and creative teams worldwide to shape brands that resonate with diverse audiences. Recognised with accolades from Cannes Lions, D&AD, Dubai Lynx, and the Transform Awards, Giovanni’s strategic vision brings a global standard of excellence to every project while championing the role of design as a catalyst for cultural and business transformation. His leadership has helped elevate how design from the UAE and wider region is perceived on the world stage, contributing to the growing recognition of the Middle East as a hub of creative ambition and innovation.

Beyond client impact, Giovanni is deeply committed to the next generation of creatives, mentoring young designers and fostering a culture of curiosity and ambition in the industry. Having served as a juror for several international design festivals, he offers a unique perspective that bridges strategy, craft, and vision,  always advocating for design’s power to inspire, elevate, and transform.