DUBAI, UAE // Nelly Saad leads .Monks, part of S4Capital, across the Middle East and Africa, a region where culture, creativity, and commerce converge. Over the past two decades, she has built and scaled some of the region’s most dynamic operations turning creativity into commerce and driving triple-digit growth through bold, culture-shaping work that redefines how brands connect with audiences. A former skydiver and filmmaker turned executive, Nelly brings a rare blend of creative instinct, entrepreneurial vision, and fearless precision to every challenge, whether building a business from the ground up or steering transformation across complex markets. She holds a Master’s degree in Film from the London Film School and sits on the board of her family’s business, where she continues to bridge worlds, from creative storytelling to strategic enterprise.