THAMES, ARGENTINA // Denise Orman is the CEO and Co-Founder of Zurda Agency, one of the most prominent agencies in the new Latin American advertising landscape. Recognized by Ad Age and Adlatina as a Leading Woman Argentina, she also was the first female president of Agencias Argentinas and an active member of #MEP (Mujeres en Publicidad), from where she advocates for a more diverse, innovative, and gender-aware industry. With more than 24 years of experience, she has led creative and cultural transformations that have redefined the way communication is done in the region. Before founding Zurda, she was CEO of Grey Argentina (WPP Group), where she drove a strategic renewal and strengthened the agency’s creative DNA on a global scale. Previously, for more than 16 years, she served as COO of BBDO Argentina, leading the redesign of the business model and consolidating its international reputation. At Zurda, together with her partner Diego Gueler Montero, she built a diverse team that works with brands such as Burger King Global, Pepsico Mexico, BBVA, Grupo Lala, Unilever, NotCo, OSDE, Fratelli Branca, Netflix, and Tulipán, among others. With operations in Argentina and Mexico, Zurda launched Zurda Global, a unit focused on creative-strategic solutions for Chile, Colombia, Spain, and global projects. Recognized by Adweek as one of the “10 Indie Agencies to Watch” and by Adlatina as Revelation Agency 2024, Zurda continues to establish itself as a new regional benchmark.