MADRID, SPAIN // Patricia Cavada is Senior Director of Brand & Advertising Europe at LLYC, where for the past five years she has led brand strategy and creative communication initiatives for some of Europe’s most prominent companies. Based in Madrid, Patricia brings deep expertise in strategic planning, brand positioning, and purpose-driven storytelling — helping brands connect meaningfully with their audiences. Before joining LLYC, Patricia held senior strategy roles at agencies such as TBWA, Wysiwyg, and Neolabels, and worked in PMI as brand marketing and content across Southern Europe. Over her career, she has partnered with leading brands including McDonald’s, PlayStation, Repsol, BBVA, Hitachi, Mahou, Telefónica, Barclays, and Burger King, driving award-winning campaigns recognized at major international festivals such as Cannes Lions, El Sol, Effie, Stevies, CLIO, Ipra and Inspirational. She has also served as a jury member for El Sol, Effie Europe, CdeC Spain and El Ojo Iberoamericano, among others.

A graduate in Advertising and Public Relations from Universidad Europea de Madrid, Patricia also completed executive programs in Design Thinking at Miami Ad School and Leadership at TBWA’s Tiger Academy in New York and Toronto. She regularly teaches at Universidad Nebrija, Universidad de Sevilla, Miami Ad School, and Zink Project, and previously directed the Online Planning Bootcamp at Miami Ad School.