GARCIA, MEXICO // Christian Martínez is a Creative Director at Brands&People, a leading agency based in Monterrey, where he has built a career defined by passion, strategy, and flawless execution. With a perspective that blends conceptual creativity and production rigor, Christian has led integrated campaigns for some of Mexico’s most recognized brands, including Coppel, Innovasport, Innvictus, GNC, Netflix, Viva Aerobus, 7-Eleven, Bud Light, among others. His hybrid profile —both creative strategist and experienced producer— sets him apart in the industry. He excels at connecting powerful ideas with high-impact execution, overseeing every detail from concept to post-production. His process is grounded in human insight, turning everyday stories into experiences that resonate, inspire, and deliver results. Committed to raising the standards of advertising production in Monterrey, Christian has championed more sustainable, fair, and collaborative workflows between agencies, clients, and production partners. He firmly believes creativity thrives when ideas and the people behind them are equally valued. In 2025, he was selected for Sea Legs, TBWA’s global creative leadership program, representing Mexico in an intensive international experience focused on growth and transformation. Since then, he has centered his leadership on building strong, autonomous, and purpose-driven teams, guided by a clear philosophy: “My job isn’t to do everything myself, but to make everything happen through others.” Outside of work, Christian is passionate about sports and family. He is currently training for the Cruce Cancún 10K, finding in swimming the same rhythm and discipline he seeks in his professional life.