NEW YORK, USA // Luca Lorenzini is the Co-Founder and Executive Creative Director of SMALL, a new-era creative agency based in New York City. After a brief stint at Y&R Milan in 2002, Luca found his home at Saatchi & Saatchi Milan. In 2015, together with his partner, Luca Pannese, he made the big move to New York City. After several years at Saatchi & Saatchi and Publicis, the duo decided it was time to realize their dream—and so, SMALL was born. Luca has won 42 Cannes Lions, along with accolades from the world’s most prestigious advertising festivals, including The One Show, D&AD, the Clios, and numerous regional awards, such as five Grand Prix at the Italian Art Directors Club.