SAO PAULO, BRAZIL // Rodrigo Jatene is currently Chief Creative Officer of the LatAm region at Wieden+Kennedy, based in the São Paulo office. He comes to Wieden from DDB Chicago, where he was CCO, leading the overall vision, culture and product of the legendary agency as it evolves into a future-forward creative powerhouse. Prior to DDB, Jatene spent 7 years at Grey. First, running Grey Brazil as Co-President & CCO, then as CCO of Grey West, overseeing the Los Angeles and San Francisco offices. From his first day with the network, he sat on the Grey Global Creative Board as a permanent member. Throughout his journey, he led his offices to unprecedented achievements, landing 30+ new brands and winning more creative and effectiveness awards than any other Grey office had ever won, taking up the network’s #1 creative spot for 3 years in a row (2017, 18 & 19), as well as Brazil’s most innovative agency (2016, 17 & 18).

Jatene was also a driving force behind Grey Latam’s historic back-to-back Cannes Lions’ Regional Network of the Year (2017 & 2018), securing Grey Brazil a coveted spot amongst Cannes’ Top10 Agencies of the Decade in Latin America. Throughout his career, Rodrigo has received every single top international creative honor several times over, including 73 lions at Cannes and 50+ Grand-Prix in all the most prestigious festivals around the globe, such as Cannes Lions, Effies, OneShow, Art Directors Club, Andy Awards, Eurobest, NY Festivals, LIAs, Gerety Awards, El Ojo and CCSP, along with numerous medals in shows like D&Ad and Clio.