NEW YORK, USA // Lora Lukin is a Chief Creative Officer at Publicis. A first-generation American, Lora’s entry into healthcare was fueled by her mother’s personal health journey, which highlighted the gross inadequacies of patient education, a broken healthcare system, and the increased challenges people face as immigrants. She actively works to drive change by helping people have a greater understanding of healthcare products, processes, and raise their voices, so they too can become active decision makers in their treatment plans.