Ronnie Yoked’s philosophy is simple: “Experiences change lives.” As Head of Experiential Marketing at Anheuser-Busch, Yoked’s team uses this guiding principle to build meaningful programs for the myriad of brands they support with the ultimate goal of creating and fostering communities. Yoked taps into her passion for consumer-centric experiences and strategy to help define the future of experiential marketing. In her role, Ronnie has coordinated and executed Anheuser-Busch’s brand partnerships at more than 150 music festivals annually, from small footprints to title sponsorships. These include owned events such as the Bud Light Backyard Tour and Michelob ULTRA Movement Live, as well as footprints within established festivals like Lollapalooza and Stagecoach. In any given year, Ronnie’s team may interact with over 6 million consumers through in person events, creating lasting connections that drive brand affinity. Prior to Anheuser-Busch, Ronnie worked in marketing at Google. Prior to that, Ronnie held several roles in the art and fashion industry where she honed her ability to combine creativity and business skills to meet consumer needs. Ronnie was also a Public-School teacher in Brooklyn, teaching 2nd and 5th grade, a role she describes as the most challenging and rewarding providing perspective and a passion for leadership and problem solving. Ronnie lives with her husband, two children and her dog Cookies in Brooklyn, New York, where she enjoys spending time with her friends, eating delicious meals and going to shows and concerts.