CHICAGO, USA // Marcelo is a Brazilian marketing and creative professional whose roles include Global Marketing SVP for the Coors Family of Brands at Molson Coors, Global Marketing VP for Burger King, Head of Marketing LATAM for Airbnb, and Global Creative Director at The Coca-Cola Company. He has also worked as a creative for agencies like DDB and Grey. He is one of the authors of The Art of Branded Entertainment, a collection of essays written by the members of the 2017 Cannes Lions Entertainment Jury.

Marcelo’s work has been recognized with top honors from all major creativity awards, including the D&AD’s Black Pencil and Cannes Lions Grands Prix for Titanium, Mobile, Direct, Social Influencer and Brand Experience. His individual awards include Adweek’s 2025 Sports Marketing MVP and Campaign’s 2025 40 Over 40. He has been featured as a speaker in marketing and creative festivals around the world, including The Cannes Lions International Festival of Creativity, The Web Summit Lisbon, Marketing Pulse Hong Kong and Brand Week Istanbul.