NEW YORK, USA // Omid Amidi is Co-Chief Creative Officer at McKinney, where he leads the agency’s creative vision across brand, culture, and emerging technology. A Third Culture creative, Omid brings a global, outsider-in perspective to his work that prioritizes cultural fluency over trend-chasing.

Across his career, he has helped shape some of the most influential brand platforms of the modern era, including Share a Coke, which has appeared on multiple best-of-the-decade lists, along with work for brands such as adidas, Popeyes, EA Sports, GAP, Ross, Zillow, and more. His work has been recognized with top honors at Cannes Lions, D&AD, The One Show, Clios, and film festivals, and is frequently cited for its clarity, cultural precision, and business impact. Omid believes the most powerful ideas do not try to be relatable. They earn unfair attention by saying something unmistakably true.