SAO PAULO, BRAZIL // I’m a designer at heart, true cancerian, a good listener, a passionate traveler, an avid lover of history and stories, a big fan of color, and a self-proclaimed “over 50” creative art director warrior who believes that big ideas can only come from experience of a genuine insight. Along the last 30 years I was able to build a strong and consistent portfolio for a variety of clients such as MasterCard, GM, Unilever, Nestlé, Ferrero, Coca-Cola, J&J, Monsanto, Bayer, AstraZeneca, Pfizer, Sanofi, Janssen, MSD among others. That demonstrates the range of my experience to develop campaigns in different segments across ATL, BTL, POS, digital media, BTB/BTC, and healthcare DTC/HCP.

The past 7 years in the healthcare and wellness industry have allowed me to use my “caregiver” instincts and become more fulfilled, not only by developing award-winning campaigns for brands and clients, but also as a DC, where I get to work with the next generations.