NEW YORK, USA // Roberto is a Brazilian award-winning Creative Director at Grey Health, based in New York. He believes creativity is the most powerful force driving business growth. Previously, he served as Creative Director at FCB Health New York, leading HCP and DTC campaigns across multiple disease areas. Before moving to the U.S. and entering the pharma market, he spent over 20 years working with major consumer brands including Amil (UnitedHealth), L’Oréal Paris, Domino’s, Nestlé (KitKat), and Heineken (Amstel), at agencies such as JWT, DPZ&T (Publicis Group), and Artplan, one of Brazil’s largest independent agencies, where he served as CD, ECD, and CCO.

His work has been recognized at leading global festivals, including eight Clio Awards last year (one Gold), Cannes Lions, The One Show Pencils, D&AD Pencils, the London International Awards, Epica, and the New York Festivals. He has also served as a juror for Cannes Lions, D&AD, NYF Health, the Webby Awards, and the Anthem Awards. Roberto holds a degree in Advertising, an MBA in Marketing, and a Master of Science in Business Administration.