NEW YORK, USA // Rudi Anggono is a global creative leader working at the intersection of design, technology, and brand innovation. His experience spans architecture, advertising, product development, and design strategy, with work across Asia, Europe, and the Americas. He is currently Global Head of Creative Lab at Snap (parent company of Snapchat, Spectacles, AR Studio), where he leads a multi-disciplinary global creative team shaping the future of creativity powered by AI. Previously, Rudi was Head of Creative Innovation at LEGO, bridging the gap between product development and marketing. Before LEGO, he held a hybrid role as Global Creative Director and Design Strategist at Google, where he led Google ZOO, the company’s in-house creative think tank for advertisers, and Beyond X, a visioning team within Google Commerce UX, including a stint with Google AI.

Earlier in his career, Rudi was Pan-European Executive Creative Director at TBWA Paris, overseeing Nissan’s European business, and held senior creative roles at AKQA, Goodby Silverstein & Partners, Crispin Porter + Bogusky, and Butler Shine Stern. His work has been recognized for impact and innovation, including a U.S. technology patent, an Emmy Award, and inclusion in The New York Times “Ideas of the Year