NEW YORK—(February 8, 2026)— Tonight in San Francisco, the New England Patriots faced off against the Seattle Seahawks in a repeat match up of 2015’s top teams, but this time, the Seahawks took control early and never let go. As the Seahawks dominated the game from start to finish, it was the commercials that kept the audience entertained, and Mother scored points with the ad industry to win the 2026 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. 

On advertising’s biggest night, many brands leaned into familiar tropes like famous faces, nostalgic needle drops, and long-running gags, but Anthropic’s “Can I get a six-pack quickly? by Mother stood out for its timely topic, pitch perfect pacing, quick-witted humor and message of strength. The brand took aim at its competition and touted its product benefits, which won points with the Super Clio jury.

As the yellow Gatorade was poured in Levi’s Stadium, the Clio Awards’ jury of industry chiefs—brand leaders and creators of celebrated Super Bowl spots from the past and present—huddled to decide which ad scored the most points for craft and creativity. Representatives from Google, Highdive, PepsiCo Foods US, Unilever, Omnicom, Accenture, McKinney, R/GA, Uber, and more voted and decided that the breakthrough spot of Super Bowl LX was from Mother and would be awarded the coveted Lombardi-Trophy-sized Clio statue.

The Super Clio was introduced in 2015 in collaboration with WPP’s Global Chief Creative Officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big game. Each year, Reilly serves as the non-voting Super Clio Commissioner and collaborates with the Clio Awards on jury selection and judging. 

The 2026 Super Clio winner will be determined by:

– Omid Amidi, Co-Chief Creative Officer, McKinney

– Chris Bellinger, Chief Creative Officer, PepsiCo Foods US

– Anibal Casso, Chief Strategy Officer, North America; Global Strategy Lead for WPP’s OpenX, Ogilvy

– Susan Credle, Former Chair & Global Chief Creative Officer, FCB, Omnicom

– Nick Drake, Vice President, Global Marketing, Google

– David Droga, Vice Chair, Accenture

– Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever

– Marques Garttrell, Chief Creative Officer, Wieden+Kennedy New York

– Mark Gross, Co-Founder & Co-Chief Creative Officer, Highdive

– Jon Halvorson, Chief Digital & Marketing Officer, Kenvue

– Danielle Hawley, Global Head of Creative & Brand, Uber

– Zach Hilder, Chief Creative Officer, 72andSunny

– Margaret Johnson, Chief Creative Officer, Partner, Goodby Silverstein & Partners

– Laurie Lam, Chief Brand Officer, e.l.f Beauty

– Nicole Parlapiano, Chief Marketing Officer, Tubi

– Marcelo Pascoa, Former VP Marketing, Global & North America, Molson Coors

– Pedro Pérez, Chief Creative Officer, TBWA\Chiat\Day Los Angeles

– Bruno Abner Rebelo, Chief Creative Officer, Health, Grey

– Tiffany Rolfe, Chair & Global Chief Creative Officer, R/GA

– Michelle Ross, Founder/Managing Director, Superprime Films

– Luiz Sanches, Chief Creative and Design Officer, Kimberly-Clark

– Joel Simon, Chief Creative Officer/CEO, JSM Music

“The Super Bowl continues to be a moment where creativity meets a massive audience, giving advertisers the opportunity to introduce work that is bold and culturally resonant,” said Nicole Purcell, CEO of The Clios. “It’s refreshing to see a brand like Anthropic take bold risks with its product messaging in their first spot in the big game, I hope it encourages more newcomers to green light big ideas.”

The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the Lombardi Trophy, will be inscribed and presented to Mother in the coming days.

About Super Clio

There’s a reason why brands put it all on the line during the big game. An entertaining or emotional ad can have the same impact as a touchdown on an audience of millions. And a breakthrough spot can put a product, an agency and a creative team on the map. On advertising’s biggest night, the Clio Awards make the final call on which commercial truly won the day. By the time the Gatorade is showered on the winning team, our panel of industry titans and pop culture MVPs will determine which spot has earned a piece of Clio history. It’s Super Clio Sunday—our biggest award ever (literally, it’s the size of the Lombardi Trophy).

About The Clios

The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. As the industry expands and evolves, The Clios have developed programs across sports, music, health, entertainment, and more that are tailored to recognize the specific challenges and triumphs of those sectors. The flagship Clio Awards program continues to set a high bar across the globe for all marketers, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bringing the community together at our world-class jury retreat and annual awards ceremony.

As a champion for the power of creativity to drive commerce and culture, The Clios are a constant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com.

To learn more about how to enter or view our gallery of award winners, visit Clios.com.