NEW YORK, USA // In a career that’s spanned the gamut from famous consumer brands to rare disease, Lauren has developed a reputation for work with a clear point of view; ideas that take a stand, raise the bar on craft, and push categories forward. Currently ECD, EVP at FCB Health NY, Lauren most recently served as Managing Director/Creative Lead at Humancare, where she built a creative department known for category-defying work and award-winning ideas including BI’s “Look Beyond Stable” immersive schizophrenia activation and Galderma’s latest eczema campaign revered as “non-pharma-looking pharma”.

Lauren’s vast experience began at BBDO NY, crafting pop-culture-worthy work for brands like Pizza Hut and Lay’s Potato Chips and Visa’s infamous “6 Degrees of Kevin Bacon” Superbowl spot.  As the co-lead of BBDO’s health agency, she shaped work for AbbVie, Genentech, Allergan, CSL Plasma, and more. Along the way, she proved that pharma creative doesn’t have to be smaller, it just has to be smarter. Lauren’s work has garnered metal across award shows and her “Coalition for the Homeless” campaign is part of MOMA’s permanent collection.  Because the best creative doesn’t just participate in culture, it leads the conversation.