NEW YORK, USA // Bruno Franchino — better known as Coky (a peculiar Argentinian nickname) — is an award-winning Group Creative Director from Buenos Aires, Argentina. He began his career in 2012 at FCB Buenos Aires as a complete advertising rookie, but quickly found himself shooting his first commercial. Two years later, he moved to Ogilvy & Mather Buenos Aires, where he won his first Cannes Lions with the highly successful Huggies campaign “Embarazados.” In 2015, he had the honor of traveling to Cannes to receive a Titanium Lion for “Beer Tooth Implant” for Salta Beer. That milestone set off a wave of opportunities abroad. When BBH New York reached out, he didn’t hesitate — he packed his bags and moved to the Big Apple. Today, he works as Group Creative Director at L&C New York, a rapidly rising agency that has been making a strong global impact. In recent years, the agency has won countless awards and multiple Grand Prix, including the recent Grand Prix at the Clio Awards for “Nativa Meter” for Cerveza Nativa. Its momentum has positioned L&C as one of the most exciting and influential creative shops in the industry.

Throughout his career, Bruno has had the privilege of working alongside some of the industry’s most respected creatives, including Javier Campopiano (Global Chief Creative Officer at McCann Worldgroup), Ari Weiss (CCO at DDB Worldwide and former CCO at BBH NY), the Moya brothers (CCOs at The Community), John Patroulis (Worldwide CCO at Grey and former CCO & Chairman at BBH NY) among many others. He has extensive experience leading work for major global brands such as Coca-Cola, PlayStation, Corona, Google, Absolut, DirecTV, Philips, Toyota, Volkswagen, AB InBev, TED Talks, Huggies, Verizon, SC Johnson (Pledge, OFF, Lysoform, Glade), Mondelez (Tang, Oreo), Bimbo, Vaseline, Macy’s, CCU (Schneider, Salta Beer), and Samsung, among many others.