RICHMOND, USA // Anne Marie Hite is a passionate leader with nearly three decades experience helping build some of the world’s most talked about brands. She currently leads General Mills, with brands including Reese’s Puffs, Old El Paso, Nature Valley and the emotionally conflicted, cannibalistic cereal killers of Cinnamon Toast Crunch (IYKYK). Having come up in the business at a time when she was often the only female creative in the room, Anne Marie truly understands the importance of diversity and making sure everyone has a voice. She believes in advocating for younger creatives in a way that didn’t exist when she was coming up and that our industry can make a difference in what we do, even if it’s just making someone laugh (or even cry) for 30 seconds.

In the past year, Anne Marie has received numerous honors for her work on Opella (including 11 Clios!), by taking Unisom Sleep Aid to the most unexpected places – from the Met Gala with fashion designer Christian Siriano to the Super Bowl with Saquon Barkley to Cannes with Opella’s international team. In addition, Anne Marie was named one of 2025’s Most Inspiring Women by U.S. Campaign. Outside of work, you’ll find Anne Marie trying to convince her two Gen Z sons to hang out with her because she’s a “cool mom,” seriously guys, she is.