TORONTO, ONTARIO // Peter is one of the most successful creative directors in Canada. Under his leadership, his previous agency Cossette was named Canadian “Agency of the Year” by Strategy Magazine in 2016, 2017 and 2018. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. For 2019 and 2020 he was the number one creative director in Canada on the Strategy Magazine Creative Report Card. A native of Hamilton, Ontario, Peter has a B.Sc. in Chemistry from McMaster University as well as an MBA from McGill University. After failed attempts at being a research chemist and an account executive, Peter finally found that he could somehow earn a living as a copywriter. He has been gainfully employed as a copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.

In 2022, Peter brought his skills to Diamond when he became their first Chief Creative Officer. He oversees the creative in areas from brand to influencer to experiential and beyond on accounts such as TD Bank, Post Cereals, Accor and Pizza Hut. Active in the industry and his community, Peter is on the Institute of Canadian Advertising Creative Council as well as on the board of Heritage Toronto