EAST HANOVER, USA // Denise A. Campbell is Vice President of Marketing, US Oncology at Novartis, blending creativity with commercial rigor. With three decades across CPG, e-commerce, consulting, and healthcare, she builds capabilities and enterprise partnerships that strengthen brand equity and accelerate growth, market share and ROI. She turns bold partnerships into breakthrough work, securing Novartis as the NFL’s first-ever pharmaceutical partner and leading the company’s Super Bowl debut, earning top rankings from Adweek, Ad Age, Billboard, and Forbes. Previously at AbbVie, she led consumer marketing for US Immunology, guiding HUMIRA to consecutive record years and contributing to the $63B AbbVie/Allergan integration. Consultancy highlights include capability programs for Pfizer and growth strategy for Unilever’s Lipton Tea and GSK. A Cannes Lions and multi-Clio Health winner, HBA 2025 Luminary, and Novartis Business Excellence awardee, Denise speaks at Cannes, Advertising Week, and the Pennsylvania Conference for Women, and guest lectures at Kellogg and NYU Stern.  Denise holds an MBA from Michigan Ross and a BA with High Honors from the University of Michigan.