NEW YORK, USA // Manuel is an internationally acclaimed creative leader who serves as Chief Creative Officer for Havas Life US. With 2 decades of experience spanning 3 continents, he has revolutionized healthcare communications through his innovative integration of content, PR, and technology. Prior to joining Havas Life, Manuel spent 10 years at Edelman, ultimately serving as Global Creative Chair of their Health Sector, where he collaborated with pharmaceutical giants including Sanofi, J&J, AstraZeneca, and GSK. His creative leadership has garnered over 200 industry awards and shortlists, including a Silver at Cannes Lions for “Allegra Airways.”
Manuel’s portfolio includes groundbreaking campaigns such as AstraZeneca’s “Patient Pathways,” to show specialist HCP audiences how CVRM diseases interconnect and where comorbidities meet as well as the “The Betaverse” for Sanofi’s T1D drug Tzield and GSK’s “Roundtable of Health Inclusivity,” demonstrating his commitment to advancing healthcare communications through innovative digital experiences and creative storytelling. Manuel believes that creatives should have FOMO, if they don’t work in healthcare today, as the sector and the creative industry will see the biggest innovations to come for us all.