NEW YORK, USA // Raquel Alexander is a seasoned growth and brand leader with more than 15 years of experience driving strategic marketing initiatives across consumer and tech sectors. She currently serves as Chief Marketing Officer at Alloy Health, where she leads brand strategy, demand generation, and cross-functional marketing efforts that support the company’s mission to transform women’s healthcare. Prior to Alloy Health, Raquel was appointed Chief Marketing Officer at Nav, the leading financial health platform for small businesses, where she oversaw nationwide marketing operations, brand awareness, customer acquisition, communications, and product marketing. In this role, she helped position the company for heightened category leadership and sustained growth. Before Nav, Raquel developed and executed marketing strategies for a range of high-profile consumer-facing companies, including TextNow, eHealth, Shutterfly, and Electronic Arts, and most recently acted as a growth advisor for telehealth provider Midi Health. Her work consistently blends creative storytelling with data-driven performance to build engaged audiences and elevate market presence. Raquel began her professional journey after earning her B.A. from the University of California, Los Angeles. She is recognized for her ability to foster collaborative teams that scale strategic impact across digital, product, and communications channels, and for her commitment to empowering businesses and consumers through meaningful brand experiences.