NEW YORK, USA // Hector Muelas is a brand and creative executive with over 20 years of experience in advertising, marketing, and brand leadership. He has led transformative initiatives for Apple, LVMH, and Nike, combining expertise in brand strategy, storytelling and cultural insight to deliver lasting impact. As Global Chief Brand Creative Officer at Tiffany & Co., Hector oversees global creative communications for the LVMH-owned jeweller and serves on both the executive committee and the Tiffany Foundation’s executive board. Previously, Hector held senior executive roles at Apple, being responsible for global creative for Apple Watch, Apple TV+, Apple Music, Apple Card, Apple Arcade, and Apple News, among others. He also held the role of Chief Brand Officer at LVMHowned Rimowa, as well as Creative Director at Creative Artists Agency and Wieden+Kennedy. Hector has lived and worked in New York, San Francisco, Berlin, Amsterdam, London, Paris and Los Angeles, has earned the top accolades in Cannes Lions, One Show, ADC and D&AD, and recognised by institutions such as Otis College of Art and Design, Berlinale, MAMCO Geneva and Tribeca Film Festival. He lives in New York with his wife and kids.