LONDON, UK // Driven by a dual passion for creative excellence and data-led precision, Laura Swinburne is a marketing leader who believes that health-tech must move beyond the industry echo chamber. She advocates for accessible language and authentic storytelling that dismantles clinical barriers, ensuring that complex AI innovation is translated into a voice that empowers patients. As Head of Marketing at Hertility, Laura is a driving force behind the brand’s mission to revolutionise women’s healthcare and its growth into one of the most recognised women’s health brands in the UK. Her transition from Big Tech was fuelled by more than professional curiosity; it was born from her own frustrations navigating a healthcare system that too often leaves women without answers. Before joining Hertility, Laura honed her expertise within the ecosystems of Google and Samsung. Her ability to merge real-world data with creative storytelling was notably showcased in the “Samsung x Strava” digital OOH campaign, which scooped top honours at the Campaign Tech Awards for its innovative use of integrated user data. When she isn’t championing healthcare equity or dissecting campaign metrics, Laura is likely finding her own inspiration through movement, either on a run or in the gym, firmly believing that exercise is the ultimate food for the soul.