MADRID, SPAIN // César Pérez is an international creative director driven by creativity as a powerful means to persuade, move, and impact audiences, with a strong foundation in the pharmaceutical and healthcare sector. With over 15 years in advertising, evolving from Copy to Supervisor and now in his third year as Creative Director, he has built a robust career specializing in crafting campaigns for leading global laboratories including Bayer, Pfizer, MSD, BMS, Sanofi, Biogen, and Johnson & Johnson. César is a vital force within the creative engine at VML Spain, where, as Creative Director, he leads a dynamic team, supporting accounts across Spain and Portugal, and spearheading global international campaigns. His dedication upholds the agency’s high creative standards and propels both the company and its clients’ communications forward within the sector.

A highly decorated professional, César has amassed dozens of national and international awards, including distinctions from Creative Flor, One Show, El Sol, and LIA. Notably, his work has earned 10 Clio Awards across 5 different campaigns for 5 diverse clients in the past 5 years, a Bronze Lion at Cannes for the “Invisibles” campaign for Biogen, and a Grand Prix at Eurobest for the “Sugar Kids” campaign for the Spanish Government. His dedication is evident in campaigns and initiatives that have pushed the boundaries of healthcare communication and positively impacted society. Notable recent examples include his integral role in the launch of “THE CLOG” for Daiichi Sankyo, an internationally awarded street marketing campaign that captivated audiences and fostered significant social resonance. Similarly, the launch of “Mayores Amigos” for Leti Pharma stands as another testament to his ability to craft projects that have transcended socially across Spain and Europe.