NEW YORK, USA // Alessandra Melo is an award-winning Creative Director with extensive experience shaping brands across nearly every category, with a deep focus on healthcare, pharmaceuticals, and wellness. She has led transformative work for global brands including BOTOX® Chronic Migraine, BOTOX® Cosmetic, Pfizer, Johnson & Johnson, AbbVie, Nestlé, and P&G. Working at the intersection of artistry and algorithms, Alessandra integrates AI, behavioral insight, and emerging technology into the creative process, not to replace creativity, but to amplify it. She believes the future of health advertising belongs to ideas that are human first, culturally fluent, and brave enough to make people stop, feel, and act.
With a global background and a deep respect for the people behind the patients, Alessandra looks for work that tells the truth, shows genuine care, and uses creativity to make healthcare and the world around it feel more human.