EL SEGUNDO, USA // Adweek Senior Agency Leader You Should Watch, Elaine is the visionary behind Ladywell’s Uncensor Your Health campaign, subverting big tech’s block on women’s health. One of her proudest efforts was launching Loopholes Cereal, aiming to help end period poverty–a problem with shockingly low awareness that affects 1 in 4 young people in this country. She has worked with iconic brands like Toyota, E*TRADE, Levi’s, Electronic Arts, Pepsi, Carl’s Jr., Audible, and Google. Some of her favorite moments include making one of the top 5 TikTok challenges of all time, her work being applauded and shared by Gloria Steinem, creating branded content that won Fan Favorite at a major film festival, and when one of her gaming campaigns was so effective it had to be pulled so her client could keep up with demand. Most recently, on the one year anniversary of the overturning of Roe v. Wade, she launched Made by Choice, an initiative that reframes the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare. Prior to working at Saatchi, she held creative leadership roles at 72andSunny, Heat, Pereira&O’Dell and FCB. While Elaine’s range of work is diverse, it all has one thing in common: human connection. Whether that means using humor, emotion, or robot technology.