MOUNT PLEASANT, USA // Hallie is the Founder and CEO of HLoveCo, a people-first agency network that partners with creators, celebrities, and c-levels to build personal brand empires through strategic business-building and heart-led creativity. She is a marketing visionary, operator, and cultural strategist who has advised, scaled, and invested in more than 40 companies across media, technology, and the creator economy. Her career began in the music industry, where she represented recording artist Jessie James Decker and toured alongside global acts including Justin Bieber and the Jonas Brothers, an early immersion in talent, fandom, and cultural influence.

She went on to become a Partner and General Manager of IconicTV, a digital media company powered by YouTube’s premium content initiative, where she secured $15M of YouTube’s $100M original content fund and built joint ventures with Jay-Z, Diplo, and Skrillex. Hallie later built and led the social media practice at Mekanism, overseeing brand relationships, talent, and operations across four offices for clients including Amazon, Nike, the NFL, MillerCoors, and Unilever. In 2019, she joined Village Marketing as Chief Executive Officer, growing the company from $2M to $75M+ in revenue in under four years and leading a nine-figure acquisition by WPP, the world’s largest advertising company.