NEW YORK, USA // Bryce Adams is the US Influencer Lead at The Goat Agency (WPP), where he drives commercial growth and leads a team of 50+ across the US. He works cross-functionally with investment, strategy, paid media, and client leadership teams across more than 40 markets, scaling creator marketing into a measurable, performance-driven growth channel.

With over a decade of experience in the creator economy, Bryce has built and scaled influencer marketing capabilities for Fortune 500 brands including Unilever and Verizon. His work spans major cultural moments, including the NBA’s inaugural In-Season Tournament, with a strong track record of turning creator strategy into real business impact. His work has been recognized with multiple industry awards, including Effies and Shorty Awards.