LONDON, UK // Gerry Batson serves as the Global Director, Creative Strategy at Create Advertising, where he leads the development of culturally resonant campaigns through a unified strategic vision. Recognized for his collaborative nature and insatiable curiosity, Gerry acts as a creative thought-partner, helping align marketing and creative teams around the “why” — uncovering the brand, audience, and cultural truths that shape clear, cohesive creative platforms. Working across multiple creative verticals under one roof, his approach is focused on building modern campaigns designed to travel far beyond the boundaries of traditional formats.

Gerry began his career in 2006, specializing in key art for independent and foreign language films. Having spent the last nine years at Territory Studio building and leading its Creative Advertising division, he helped deliver globally recognized campaigns for major studios and streaming platforms. Since 2017, Gerry has amassed an esteemed portfolio of creative works, spearheading a variety of globally acclaimed campaigns. Notable titles include The Boys Season 5 (Amazon Prime & MGM Studios), Maximum Pleasure Guaranteed (Apple TV), Gen V Season 2 (Amazon Prime & MGM Studios), 28 Years Later (Sony Pictures), Deli Boys (Hulu), and Dope Thief (Apple TV).