SAO PAULO, BRAZIL // Izzy (they/them) is a Creative Director at LePub São Paulo. Born in Belém, the gateway to the Amazon, and shaped between São Paulo and New York, their journey in advertising spans over 20 years. Throughout their career, they’ve created work for iconic brands like Nike, Honda, UNICEF, Nubank, AkzoNobel and many others, moving from copywriting into creative leadership while holding onto one core belief: great ideas only stand when they’re rooted in genuine joy.
Before joining LePub, Izzy worked at Grey Brasil, F/Nazca Saatchi & Saatchi, Wunderman Thompson, VML and Nubank’s Creative In-House. Their work has been recognized at some of the world’s most respected festivals, including Cannes Lions, The One Show, Clio Awards, Effie Awards, The Webby Awards, FWA and Brazil’s Clube de Criação. Outside the agency, Izzy is usually immersed in a lifelong hobby: gaming. They’re exploring new worlds, chasing achievements and keeping a long-time love story with Nintendo alive.