NEW YORK, USA // Tiara Puglisi is a brand transformation and marketing leader who builds enduring brands at the intersection of culture, creativity, and commercial growth. As Head of Marketing for The Sims Franchise at Electronic Arts (EA), she has helped evolve one of gaming’s most iconic franchises into one of entertainment’s most culturally relevant brands, inspiring creativity and self-expression for a global community of more than 500 million players. Under her leadership, The Sims has achieved record growth and industry recognition, including Fast Company’s Brands That Matter. Previously, Tiara held leadership roles at R/GA, Anomaly, and Argonaut, leading award-winning work for brands including Nike, eBay, MLB, Panera Bread, New York Life, and Planned Parenthood. Her work on Planned Parenthood’s Roo earned Fast Company’s World Changing Ideas recognition, and she is a frequent speaker on brand building, creativity, and the future of marketing.