TAMPA BAY, USA // Matthew Zaifert is a Creative Director at DraftKings, where he leads an in-house creative team. Prior to joining the company, he worked on the agency side creating campaigns for AT&T, M&M’s, Snickers, Wendy’s, and Toyota. He also developed sports-centric campaigns for brands including Foot Locker and the Tampa Bay Lightning, helping those organizations connect authentically with sports fans. His experience across both agency and in-house creative gives him a unique perspective on building ideas that resonate with audiences and drive business results. His work has earned recognition from the Clio Awards, Cannes Lions, The One Show, and D&AD.