CHICAGO, USA // Kristin Petersen is an innovative disruptor and a strategic champion – for her teams and for the long-term client relationships she leads at global PR agency Weber Shandwick – and a results-driven leader who prioritizes team culture and inclusivity. Kristin serves as the Global Lead for Mars, running the earned-first transformation across the Snacking and Pet brand portfolios. Runner-up for Campaign US’ 2024 Account Person of the Year, Kristin guided the Kellogg/Kellanova team on a four-year journey to create outsized levels of fame and cultural attention for iconic brands, including Pop-Tart’s “The First Edible Mascot,” which placed Pop-Tarts at the center of the 2023 college football Bowl season – and the snacking conversation – as the first edible mascot was born, then eaten, at the 2023 Pop-Tarts Bowl. The campaign earned a Grand Clio in Experience/Activation – Events and a Grand Prix at Cannes in the Brand Experience & Activation category.

Kristin is all about world-class creative, having worked across CPG, retail, QSR and tech. Her love of story was shaped by her role as an anchor/reporter at the NBC affiliate in Traverse City, Michigan. Outside of work, Kristin served as a Chicago board member of Humble Design, a national nonprofit that provides design services, furniture and everything that goes into turning a house into a home for families emerging from homelessness. She is also a mom to two sports-loving boys.