NEW YORK, USA // Paul Anastasiadis is Managing Partner at MSQ Sport & Entertainment. Paul has 16+ years of comprehensive experience in integrated marketing and communications. He brings a global and contemporary perspective to his partners, having overseen large-scale sports, culture and lifestyle programming in Australia, United Kingdom and the United States.

Prior to joining MSQ Sport + Entertainment, Paul most recently held the role of President & Partner at M&C Saatchi Sport and Entertainment North America where he spent 10 years overseeing creative operations and client services during a significant period of growth and scale for the agency. He has overseen creative campaigns that have won honors with PR Week, Ragan PR Daily, Clio Sport, Cannes Lion, PR News Platinum, The Innovation Sabre Awards and others. He was most recently a judge in the social category for The Drum Marketing Awards in 2024.

Powering brands to find their voice and deliver compelling, disruptive earned marketing programs is his specialty, driven by his extensive experience across a range of marketing channels including sponsorship + talent activation, brand + creative strategy, social media and creator marketing.

He has worked with partners at every scale, and in a host of categories, including Reebok, Adidas, PUMA, The New York Times, Anheuser Busch, Heineken, William Grant & Sons, Coca-Cola, Tinder, Samsung and more.

As a sports tragic himself, Paul is a firm believer that the most powerful and emotive brand moments take place around the things we love – our passions. Any brand that can authentically orbit itself around passions, like sports and entertainment, through creative storytelling has the potential to drive stronger brand advocacy and growth.