MINNEAPOLIS, USA // Jessica Carlson is SVP and Head of Sponsorships, Talent & Experiential Marketing at U.S. Bank. She oversees the company’s sponsorship, partnership marketing, talent partnership, and experiential strategy across a diverse portfolio that includes the NFL, NHL, NBA, WNBA, MLB, and entertainment properties, including U.S. Bank’s integration with Happy Gilmore 2.

A marketer with deep roots in experiential and cultural marketing, Carlson has spent her career creating programs that connect brands with people through passion points, shared experiences, and culture. Before joining U.S. Bank, she led large-scale experiential initiatives and cultural partnerships for Target that helped drive consumer engagement and brand relevance at scale.

Today, she leads partnerships that fuel business growth, deepen customer relationships, and create meaningful impact in communities. Her work includes leading the development of U.S. Bank’s landmark NFL partnership and helping shape one of the most integrated sponsorship portfolios in financial services.