LONDON, UK //  Daniel joined Razorfish in 2011 and is responsible for the creative leadership of the agency globally – His focus is firmly on the work and on key client business, creative excellence and talent management.

Daniel strongly believes that advertisers and brands should not be making people want things but making things that people want. To do this organisations require transformational thinking, ideas, storytelling, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful and indispensable role in their lives. 

One of the worlds most awarded Creative Directors, Daniel led Razorfish to it’s most awarded 12 months ever in 2015, a significant 100% increase in wins compared with 2013. Wins included medals of all colours from Cannes Lions, D&AD, Clio Awards, One Show, LIAA, Art Directors Club and the Webby Awards along with a number of coveted Agency of the Year titles.

Previously in 2010 Daniel was recognised as the UK's No.1 Digital Creative Director by Campaign and in the same year invited to become a Fellow of the Royal Society of Arts in recognition of his contribution to excellence in digital advertising. In 2012 he was invited to become an Executive Member of the International Academy of Digital Arts and Sciences (IADAS). 

Most recently in 2014 Campaign magazine named Daniel in the top 20 Creative Directors in the UK for the third consecutive year, he was also recognised that year as one of the worlds Top 50 content marketers.

In 2015 the British Interactive Media Association named Daniel once again in their annual showcase of the digital industry's brightest stars.