BOSTON, USA // Mike Mangione is the Director of Consumer Marketing at Bose Corporation, and leads teams responsible for global media, alliances and digital marketing focused on driving consumer awareness, conversion and retention. Mike’s team is responsible for the comprehensive activation of key sponsorships and alliances in sports, music and entertainment. Throughout his career in consumer marketing Mike has demonstrated a deep expertise in leveraging market insights and marketing innovation to drive new customer growth and positive business impact.  Before being named to his current position, Mike spent 6 years leading consumer marketing for North America at Bose and was highly focused on leveraging multi-channel marketing activation with a heavy emphasis on broadcast, digital and performance media. In this role Mike developed important marketing capabilities including customer segmentation, data driven digital marketing and marketing and sponsorship ROI measurement.  During his tenure at Bose he has held leadership positions in digital and partnership marketing developing alliances and sponsorships and overseeing online advertising, social, search engine and mobile marketing.

Mike joined Bose Corporation in March 2000 as a channel marketing manager in the Direct Marketing Group with responsibility for managing various types of media including print, television, infomercial and radio. Mike has a Bachelor degree in Business from University of Lowell and a MBA from New Hampshire College.