MUMBAI, INDIA // Sachin Karle has over 20 years of work experience and in this time he has worked with global groups like Interpublic Group, WPP, Publicis Groupe and various mid-sized agencies.
As the Executive Creative Director of MSLGROUP India, Sachin Karle heads the integrated team that has been forged out of Creative + and Social Hive. Having been a hardcore adman all his life, becoming a big part of a truly integrated communications firm has been quite a novel experience for him.
His approach has always been to leverage Creative, PR, Social and Digital and Events to create a unified communication idea that works across media.
Principally responsible for key clients in Mumbai, Delhi, Ahmedabad, Sachin also partners with global teams on transnational accounts and projects.
He has worked on campaigns across categories like automobiles, FMCG, Fashion, Finance, Telecom, Tourism, Lifestyle, Healthcare, IT and Media.
He has worked for clients like SONY, Airtel, Reliance Telecom, Times Of India, Cadbury’s, Unilever, ITC, Amul, Conagra Foods, Mahindra Group, HSBC, ICICI, Asian Paints, Kansai Nerolac Paints, Future Group, Aditya Birla Group, Ultratech Cement, Blue Star ACs, Voltas, British Airways, FIAT, Tata Motors, Castrol, TCS, Discovery TLC, Star TV and Sony Pix.
Sachin is an alumni of L.S. Raheja School of Art, Mumbai. He also goes to teach and judge at some of Mumbai’s prestigious art, design and communication schools.
He is a recipient of the Ad Club Bombay EFFIE Silver Award, the Ad Club Bombay EMVIES Gold Award and two Gold RMAI (Rural MKTG Association of India) Awards.
When he is away from the advertising world, he keeps himself busy with other passionate interests such as photography, illustration and films.