DUBAI, UAE // From walking out of the medical school gates to entering an Art Campus and then switching to copywriting from art direction halfway through her advertising career; Vidya has always followed her passion.

After four decades in Dubai and having witnessed sand dunes transform to skyscrapers, this charming lady from India proudly says she’s made in Dubai.

Her work reflects the pop culture around her and over the years has won International awards not only in the Print and Outdoor categories, but also in Radio, Design, Integrated and Advertising for good.

Vidya has been a part of many International and local award juries and says that she learns as she shares her knowledge.

She is also one of the rare species that really knows how to have a work-life balance. When asked how she copes with advertising, this mom of a 16-year old smilingly adds, “God has been kind, surrounding me with the most amazing people.”

And when it comes to her 11-year relationship with Grey, she says, “While I have greyed here, it has only added hues of experience to my life and career.”