DUBAI, UNITED ARAB EMIRATES // Learning an economics degree wasn’t for me, I found myself drawn to the creative industry. I currently serve as the Innovation Creative Director at Ogilvy Dubai and have been instrumental in making Ogilvy Dubai one of the most successful agencies in the Middle East.

Together with my incredibly talented team, I strive to create ideas that transcend advertising. This has resulted in some highly successful campaigns, including Rescue Radio, Lifebuoy’s Handle on Hygiene, Back Off Radio, Nestle’s, behavioural changing mobile App called Tummyfish and our latest campaign got the world talking about Potatoes which won the first Innovation Lion ever for the Middle East.

My constant push for innovation and groundbreaking work has helped me win over 300 regional and international awards, including Grands Prix at London International, New York Festival and Dubai Lynx, as well as metal of every colour from the One Show, Clio, Cannes Lions, D&AD, Effies and the highly acclaimed, 4A’s Jay Chiat Awards for Strategic Excellence.

I’m an avid collector of marbles, yo-yo’s, vinyl records and prefer Bovril over Marmite. I believe that creativity can change the world and this is at the heart of everything I do.