Film Technique: Copywriting
Paulo Gonzalez
Associate Creative Director
We Are Social
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Paulo Gonzalez

MILAN, ITALY // Paulo Cesar is a Creative from Colombia. He began his career at Publicis working on creative projects and brands on an international level, later transferring to VSP, where he focused on ATL and digital creative for regional clients. In 2013, he arrived at Sancho BBDO as Creative Director for 4 years.

He then took his work overseas, moving to Italy to continue his career with Saatchi & Saatchi before his eventual arrival to We Are Social as Associate Creative Director.

Paulo has worked for:
Colombian Market: Mini, Apple, Carrefour, BMW, Mercedes, Exito, Postobon, Danone
Latin American Market: Reebok, Halls, Kraft Foods, Mondelez
Italian Market: Enel, Groupama, Netflix, Ikea, Samsung
Global Market: Lavazza, Barilla, Moleskine

His work has been recognized in Cannes, Clio, Fiap, Effie, The One Show, Epica and Italian Art Directors Club (ADCI).

In addition to his professional ambitions, Paulo Cesar has a passion for cinema and screenplay writing from which resulted his works Dirty Lullaby and Windows.

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