NEW YORK, USA // Andrea is known for her out-of-the-box thinking, passion and beautiful craft. She has over 12 years experience in leading strategic creative development and launching brands for health and wellness audiences.

Andrea is driven by ideas that affect people in a truly meaningful way. She is fascinated by the insights behind why people make the decisions they do, and she uses this to fuel the stories behind her creative work.

Andrea craves experiences that challenge her. In 2017, she participated in the Cannes Lions Health RB & Innovation Hackathon, where she led a team of 10 participants from around the globe to present an idea to reduce the harmful effects of air pollution in Chinese children. It was one of the most rewarding 72 hours of her life, and she believes she is still reaping the benefits of the experience to this day.

*Executive juror