Creative Effectiveness
Kacie Lehman
Business Development Manager, Premium Music Content
Twitch
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Kacie Lehman

NEW YORK, USA // Kacie Lehman is the Biz Dev Manager for the Premium Music Content division at Twitch, where she negotiates high-profile deals that support creators and build a global community through live-streamed experiences.

Across her nine years in the entertainment industry, Lehman has played a key role in developing global partnerships with culture’s leading brands and artists for integrated marketing campaigns and branded content.

Brand-artist programs that Lehman has been instrumental in developing include Khalid’s partnership with Forever 21; Southwest Airlines’ “Destination Dragons” tour and campaign with Imagine Dragons; Southwest Airlines’ “On The Rise” program with Khalid; Chance The Rapper’s brand ambassadorship with H&MxKENZO; Taylor Bennett’s partnerships with Urban Outfitters, Express and Diesel; Delta’s partnership with Michael Buble; MadeInTYO’s integrated partnership with Sprite and Judah & The Lion’s performance at Samsung 837, among many others.

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