Advertisement

McDonald's

Modern

Campaign: Lights On
LONDON
2022
2022
Entrant Company
Leo Burnett
Medium
Print & Out Of Home Craft
Category
Art Direction
Entry Type
Product/Service
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Items

Credits
Agency NetworkPublicis
Holding CompanyPublicis Groupe
Production CompanyLeo Burnett, London
Advertiser BrandMcDonald's, London
Advertising AgencyLeo Burnett, London
Entrant CompanyLeo Burnett, London
Chief Creative OfficerChaka Sobhani / Leo Burnett
Executive Creative DirectorMark Elwood / Leo Burnett
Creative DirectorJames Millers / Leo Burnett
Creative DirectorAndrew Long / Leo Burnett
Art DirectorJames Millers / Leo Burnett
Art DirectorWill Rees / Leo Burnett
CopywriterAndrew Long / Leo Burnett
IllustratorSam Kallen / Leo Burnett
ProducerSiobhan Mulcahy / Leo Burnett
Creative TeamJames Millers / Leo Burnett
Creative TeamAndrew Long / Leo Burnett
Creative TeamWill Rees / Leo Burnett
Account TeamGemma Troup / Leo Burnett
Account TeamSteph Bates / Leo Burnett

This 2022 Clio Awards Silver winning entry titled 'Modern' was entered for McDonald's by Leo Burnett, London. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Print & Out Of Home Craft within the entry type: Product/Service and the category: Art Direction. It consists of 1 image. This piece is part of a campaign called 'Lights On' that consists of 3 elements.

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