McDonald's
Modern
Campaign: Lights On
LONDON
2022
2022
Items
Credits
| Agency Network | Publicis |
| Holding Company | Publicis Groupe |
| Production Company | Leo Burnett, London |
| Advertiser Brand | McDonald's, London |
| Advertising Agency | Leo Burnett, London |
| Entrant Company | Leo Burnett, London |
| Chief Creative Officer | Chaka Sobhani / Leo Burnett |
| Executive Creative Director | Mark Elwood / Leo Burnett |
| Creative Director | James Millers / Leo Burnett |
| Creative Director | Andrew Long / Leo Burnett |
| Art Director | James Millers / Leo Burnett |
| Art Director | Will Rees / Leo Burnett |
| Copywriter | Andrew Long / Leo Burnett |
| Illustrator | Sam Kallen / Leo Burnett |
| Producer | Siobhan Mulcahy / Leo Burnett |
| Creative Team | James Millers / Leo Burnett |
| Creative Team | Andrew Long / Leo Burnett |
| Creative Team | Will Rees / Leo Burnett |
| Account Team | Gemma Troup / Leo Burnett |
| Account Team | Steph Bates / Leo Burnett |
This 2022 Clio Awards Silver winning entry titled 'Modern' was entered for McDonald's by Leo Burnett, London. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Print & Out Of Home Craft within the entry type: Product/Service and the category: Art Direction. It consists of 1 image. This piece is part of a campaign called 'Lights On' that consists of 3 elements.
McDonald's
Lights On
Full Campaign
- Modern
- Sixties
- Terrace
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