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Quikrete

Yella

Campaign: Long Story Short
ATLANTA
2017
2017
Entrant Company
Fitzgerald & Co
Medium
Audio
Category
Radio
Entry Type
Product/Service
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Items

Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyAcoustech, Atlanta
Advertiser / BrandQuikrete, Atlanta
Entrant CompanyFitzgerald & Co, Atlanta
Chief Creative OfficerNoel Cottrell / Fitzgerald & Co
Executive Creative DirectorMith Bennett / Fitzgerald & Co
Executive Creative DirectorWes Whitener / Fitzgerald & Co
Executive ProducerChristine Sigety / Fitzgerald & Co
ProducerErika Tribble / Fitzgerald & Co
CopywriterAndrew Wernette / Fitzgerald & Co
Sound DesignerGopal Swamy / Acoustech

This 2017 Clio Awards Bronze winning entry titled 'Yella' was entered for Quikrete by Fitzgerald & Co, Atlanta. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Radio. It consists of 1 image. This piece is part of a campaign called 'Long Story Short' that consists of 6 elements.

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