New York Lottery

The Most Metal Scratch-Off

Campaign: The Most Metal Scratch-Off

NEW YORK

2020

Entrant Company: McCann New York
Medium: Audio
Category: Streaming/Downloadable Content
Entry Type: Product/Service

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Video
Audio

Items

Credits

Agency Network	McCann Worldgroup
Holding Company	Interpublic Group
Production Company	JSM Music, New York
Advertiser Brand	New York Lottery, Schenectady
Advertising Agency	McCann New York, New York
Entrant Company	McCann New York, New York
Chief Creative Officer	Sean Bryan / McCann New York
Chief Creative Officer	Tom Murphy / McCann New York
Chief Creative Officer	Eric Silver / McCann North America
Chief Production Officer	Nathy Aviram / McCann New York
Executive Creative Director	Mat Bisher / McCann New York
Group Creative Director	Jason Ashlock / McCann New York
Group Creative Director	Dom Baccollo / McCann New York
Creative Director	Emily Salas / McCann New York
Creative Director	Tyler Gonerka / McCann New York
Copywriter	Jack McNamara / McCann New York
Art Director	Hailey Lawrence / McCann New York
Composer	Joel Simon / JSM Music
Composer	Jeff Fiorello / JSM Music
Composer	Andrew Manning / JSM Music
Composer	Norm Felke / JSM Music
Composer	Becca Riter / JSM Music
Composer	Seamus Kilmartin / JSM Music
Composer	Nathaniel Morgan / JSM Music
Composer	Jason Krebs / JSM Music
Executive Music Producer	Eric Johnson / McCann New York
Music Producer	Dan Gross / McCann New York
Executive Producer	Chance Bassett / McCann New York

This 2020 Clio Awards Bronze winning entry titled 'The Most Metal Scratch-Off' was entered for New York Lottery by McCann New York , New York. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Streaming/Downloadable Content. It consists of 1 video and 1 image. This piece is part of a campaign called 'The Most Metal Scratch-Off' that consists of 2 elements.