New York Lottery

The Most Metal Scratch-Off

Campaign: The Most Metal Scratch-Off
Entrant Company
McCann New York
Streaming/Downloadable Content
Entry Type
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Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyJSM Music, New York
Advertiser BrandNew York Lottery, Schenectady
Advertising AgencyMcCann New York, New York
Entrant CompanyMcCann New York, New York
Chief Creative OfficerSean Bryan / McCann New York
Chief Creative OfficerTom Murphy / McCann New York
Chief Creative OfficerEric Silver / McCann North America
Chief Production OfficerNathy Aviram / McCann New York
Executive Creative DirectorMat Bisher / McCann New York
Group Creative DirectorJason Ashlock / McCann New York
Group Creative DirectorDom Baccollo / McCann New York
Creative DirectorEmily Salas / McCann New York
Creative DirectorTyler Gonerka / McCann New York
CopywriterJack McNamara / McCann New York
Art DirectorHailey Lawrence / McCann New York
ComposerJoel Simon / JSM Music
ComposerJeff Fiorello / JSM Music
ComposerAndrew Manning / JSM Music
ComposerNorm Felke / JSM Music
ComposerBecca Riter / JSM Music
ComposerSeamus Kilmartin / JSM Music
ComposerNathaniel Morgan / JSM Music
ComposerJason Krebs / JSM Music
Executive Music ProducerEric Johnson / McCann New York
Music ProducerDan Gross / McCann New York
Executive ProducerChance Bassett / McCann New York

This 2020 Clio Awards Bronze winning entry titled 'The Most Metal Scratch-Off' was entered for New York Lottery by McCann New York , New York. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Streaming/Downloadable Content. It consists of 1 video and 1 image. This piece is part of a campaign called 'The Most Metal Scratch-Off' that consists of 2 elements.