New York Lottery
The Most Metal Scratch-Off
Campaign: The Most Metal Scratch-Off

Credits
Agency Network | McCann Worldgroup |
Holding Company | Interpublic Group |
Production Company | JSM Music, New York |
Advertiser Brand | New York Lottery, Schenectady |
Advertising Agency | McCann New York, New York |
Entrant Company | McCann New York, New York |
Chief Creative Officer | Sean Bryan / McCann New York |
Chief Creative Officer | Tom Murphy / McCann New York |
Chief Creative Officer | Eric Silver / McCann North America |
Chief Production Officer | Nathy Aviram / McCann New York |
Executive Creative Director | Mat Bisher / McCann New York |
Group Creative Director | Jason Ashlock / McCann New York |
Group Creative Director | Dom Baccollo / McCann New York |
Creative Director | Emily Salas / McCann New York |
Creative Director | Tyler Gonerka / McCann New York |
Copywriter | Jack McNamara / McCann New York |
Art Director | Hailey Lawrence / McCann New York |
Composer | Joel Simon / JSM Music |
Composer | Jeff Fiorello / JSM Music |
Composer | Andrew Manning / JSM Music |
Composer | Norm Felke / JSM Music |
Composer | Becca Riter / JSM Music |
Composer | Seamus Kilmartin / JSM Music |
Composer | Nathaniel Morgan / JSM Music |
Composer | Jason Krebs / JSM Music |
Executive Music Producer | Eric Johnson / McCann New York |
Music Producer | Dan Gross / McCann New York |
Executive Producer | Chance Bassett / McCann New York |
This 2020 Clio Awards Bronze winning entry titled 'The Most Metal Scratch-Off' was entered for New York Lottery by McCann New York , New York. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Audio within the entry type: Product/Service and the category: Streaming/Downloadable Content. It consists of 1 video and 1 image. This piece is part of a campaign called 'The Most Metal Scratch-Off' that consists of 2 elements.
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