The Virtual Heineken Silver

Entrant Company
Publicis Italy
Branded Entertainment & Content
Entry Type
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Agency NetworkPublicis
Holding CompanyPublicis Groupe
Production CompanyFramestore, London
Advertiser BrandHeineken, Amsterdam
Advertising AgencyPublicis Italy, Milan
Entrant CompanyPublicis Italy, Milan
Production Company (additional)Isobar, London
Production Company (additional)Boomerang, Amsterdam
Production Company (additional)Sfera Production, Milan
Public Relations AgencyEdelman, London
Media AgencyDentsu RedStar, London
Talent AgencyBillion Dollar Boy, London
Music/Sound CompanyMassive Music, Amsterdam
Advertising Agency (Additional)Le Pub, Amsterdam
Media AgencyAmplify, London
Global CCO Publicis WWBruno Bertelli / Publicis iìItaly
CCOCristiana Boccassini / Publicis Italy
CCOMihnea Gheorghiu / Publicis Italy
Global ECDAndrey Tyukavkin / Publicis Italy
Global ECDEoin Sherry / Publicis Italy
Associate Creative DirectorAlessandro Agnellini / Publicis Italy
Associate Creative DirectorDaniela De Seta / Publicis Italy
Creative DirectorJonay Sosa / Publicis Italy
Senior Art DirectorMaria Carrillo / Publicis Italy
Art DirectorValentino Borghesi / Publicis Italy
Innovation & Experience DirectorFrancois Rousseau / Le Pub
Global Chief Strategy OfficerBela Ziemann / Publicis Italy
Chief Strategy & Innovation OfficerCharles Laporte Aust / Le Pub
CopywriterAndrey Yarinich / Freelance
Strategy DirectorMonica Radulescu / Publicis Italy
Senior Experience StrategistMelike Akyar / Publicis Italy
Global Strategy DirectorDaniel Vargas Gomez / Le Pub
Global Ethnography ManagerMina Baginova / Le Pub
Global Data StrategistIlko Petkov / Le Pub
Data CreativeDonnchadh O'Sullivan / Le Pub
Chief Creation OfficerFrancesca Zazzera / Publicis Italy
Head TV Production Heineken GlobalMariella Maiorano / Publicis Italy
Producer Avatars and DOOHSabrina Sanfratello / Publicis Italy
Digital ProducerMatilde Bonanni / Publicis Italy
Le Pub Ams General ManagerEleni Charakleia / Le Pub
Global Client Service DirectorPaola Natellis / Publicis Italy
Group Account DirectorMadalina Marica / Publicis Italy
Account DirectorGonzalo Gutierrez / Publicis Italy
Account ExecutiveTinatin Prangishvili / Publicis Italy
Digital Project ManagerChristopher Handsley / Le Pub
Chief Creative OfficerEldin Fetahovic / Boomerang
Chief Production OfficerFikret Fetahovic / Boomerang
Chief Commercial OfficerAlexander Veltman / Boomerang
Executive Creative DirectorRico de Lange / Boomerang
Creative DirectorTanya Ponomareva / Boomerang
Senior Art DirectorVictor Farias / Boomerang
Senior Creative CopywriterAnirudh Shiva / Boomerang
Account DirectorCharlotte Grotenhuis / Boomerang
Senior Project LeadManja Schuurhof / Boomerang
Strategy DirectorMadzy Beynen / Boomerang
Digital Project ManagerVic Krens / Boomerang
Senior Digital ProducerWencke Van Lankveld / Boomerang
Post Production SupervisorPaulo Pennings / Boomerang
Post Production LeadLina Joukhadar / Boomerang
Dynamic TemplateRocco Tozzi / Boomerang
Dynamic TemplateGerard Milling / Boomerang
Sr. EditorShebanjah Klaasen / Boomerang
Client DirectorKate Hinz / Dentsu RedStar
Global Strategy PartnerSimon Bielby / Dentsu RedStar
Strategic Digital DirectorRicardo Lopes / Dentsu RedStar
DirectorEthan Tuxford / Edelman
Account DirectorAmy Easton / Edelman
Senior Account ManagerHarry Zelenka-Martin / Edelman
Senior Account ExecutiveSebastien-Nicolas Chiffrin / Edelman
Assistant Account ExecutivePatrick Quirk / Edelman
Founder & Group CEOEd East / Billion Dollar Boy
Founder & CEO (UK)Thomas Walters / Billion Dollar Boy
Senior Account DirectorSami Westwood / Billion Dollar Boy
Creative DirectorAlex Williamson / Billion Dollar Boy
Creative Henry Crisp / Billion Dollar Boy
StrategistNatasha Jones / Billion Dollar Boy
Account DirectorAbi Lepp / Billion Dollar Boy
Senior Account ManagerAntonia Aveline / Billion Dollar Boy
Account ExecutiveArchie Leigh / Billion Dollar Boy
Practice Lead, Innovation & XDDave Meeker / Isobar
VP Innovation Experience, Innovation & Emerging TechnologiesZach DeBord / Isobar
Director, dentsu GamingTommy Huthansel / Isobar
Innovation Director, Innovation & Emerging TechnologiesDarius Kirschner / Isobar
Lead Interactive DeveloperJaye Moore / Isobar
ACD, Experience DesignLeah Wilson-Moore / Isobar
Design Director, Visual DesignAndy Tanguay / Isobar
Senior CG Artist, Innovation & Emerging TechnologiesTodd Daniele / Isobar
Senior CG Artist, Innovation & Emerging TechnologiesBlaire Totzke / Isobar
Lead Concept ArtistJames Mackin / Isobar
SVP, Global Music ProductionJerry Krenach / Isobar
Senior Music ProducerStephen Stallings / Isobar
President Isobar North AmericaAndrew Kasprzycki / Isobar
SVP, Client LeadershipEric Forsyth / Isobar
Director, Client LeadershipJennifer Raeber / Isobar
SVP, Integrated ProductionCarissa Ranelycke / Isobar
Executive ProducerMaya Tank / Isobar
Sr. ProducerColby Black / Isobar
Creative Director/ DirectorSimon Wood / Framestore
Creative Director/ DirectorWilliam Bartlett / Framestore
Real-time DirectorKarl Woolley / Framestore
ProducerAlexia Paterson / Framestore
Real-time ProducerJames Yeo / Framestore
Sound engineerRaja Sehgal / Grand Central Recording Studio
Art BuyerCaterina Collesano / Prodigious
Creative DirectorAlessandro Candito / Publicis Italy
Creative DirectorMatteo Grandese / Publicis Italy
Art DirectorVictor Lopez / Publicis Italy
CopywriterDavid Casares / Publicis Italy
Art DirectorPatrick Rossa / Publicis Italy
CopywriterMario Rasero / Publicis Italy
Head of StrategyNiccolò Rigo / Publicis Italy
Strategic PlannerAlex Moore / Publicis Italy
Senior Project ManagerVittorio Cafiero / Publicis Italy
Head of Creative TechnologyMauro Mazzei / Publicis Italy
Client Service DirectorMatteo Della Venezia / Publicis Italy
Account DirectorMatilde Dettin / Publicis Italy
Account DirectorAlessandra Granata / Publicis Italy
Account ExecutiveFederica Mileti / Publicis Italy
Business DirectorPete Harris / Amplify
Project DirectorHannah Courtney / Amplify
Project ManagerRuth Newman / Amplify
Production Manager, Production ManagerRoser Ramirez / Amplify
Senior Creative Strategist, Senior Creative StrategistLouise Millar / Amplify
Strategy Director, Strategy DirectorMaria Kivimaa / Amplify
Creative DirectorVicky Baker / Amplify

This 2023 Clio Awards Silver winning entry titled 'The Virtual Heineken Silver' was entered for Heineken by Publicis Italy, Milan. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 1 image.