Heinz

HIDDEN SPOTS

SãO PAULO

2022

Entrant Company: GUT
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry Type: Product/Service

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Credits

Production Company	Mol, São Paulo
Advertiser Brand	Heinz, São Paulo
Advertising Agency	GUT, São Paulo
Entrant Company	GUT, São Paulo
Advertising Agency (Additional)	GUT, Miami
Visual Effects Company	ARMS Studio
Animation Company	I Hate Flash
Production Company (additional)	BBL Esports
Music/Sound Company	HEFTY, São Paulo
Game Publisher	Activision Blizzard - Call of Duty®
Executive Creative Director	Bruno Brux and Murilo Melo / GUT
Creative Director	Rainor Marinho, Murilo Santos, Juliana Utsch and Sofia Calvit / GUT
Associate Creative Director	Gabi Marcatto and Pedro Rosas / GUT
Managing Director	Valéria Barone / GUT
Head of Account	Alessandra Visintainer / GUT
Account Director	Francine Pellacani and Joe Richardson / GUT
Account Manager	Mario Lion / GUT
Account Executive	Caio Palmeira / GUT
Head of Strategy	Amanda Agostini / GUT
Strategy Director	César Villas Boas / GUT
Strategist	Isabela Katayama / GUT
Social Strategy Director	Douglas Coelho / GUT
Senior Social Strategist	Deyse Albiach / GUT
Head of Media & Data	Guilherme Cavalcanti / GUT
Head of Production	Mariane Goebel / GUT
Production Director	Julia Ramos / GUT
Production Manager	Thaís Schroder / GUT
Producer	Lincoln Braga / GUT
Editor and Motion	César Macedo and Megg Miranda / GUT
Project Manager	Juliana Mendonça / GUT
Illustration	Paula Cruz
Creative Chairman, Co-Founder	Anselmo Ramos / GUT
Chief Operating Officer & Global Partner	Paulo Fogaça / GUT
Chief Client Officer & Global Partner	Carmen Rodriguez / GUT
North America ECD & Global Partner	Juan Javier Peña Plaza / GUT
North America ECD & Global Partner	Ricardo Casal / GUT
Chief Strategy Officer & Partner	Fernando Ribeiro / GUT
Chief Intelligence Officer	Christian Pierre / GUT
Director of Communications	Alexandra Velasco / GUT
Account Director	Monique Beauchamp Estrella / GUT
Head of Production	Renata Neumann / GUT
Gaming & Streaming Analyst:	Carlos Encalada / GUT
Line Producer	Clara Castro / I Hate Flash
Producer	Carol Caddeo / I Hate Flash
Art Director	Hayde Porlan / I Hate Flash
Photographer and Editor	Wesley Allen / I Hate Flash
Final Art	Fernando Marques e André Santos / ARMS Studio
3D Specialist	Henrique Dalio / ARMS Studio
Executive Producer	Joaquim Carriço and Galileo Giglio / Mol
Director	Galileo Giglio / Mol
Line producer	Jin Tsui / Mol
Producer	Simone de Angelis / Mol
Editor	Bruno Araújo / Mol
Motion designer	James Vaccari / Mol
Post producer	Rafael Tschope / Mol
Color Grade	Burn Color Grading
Client Approval	Isabella Rizzo, Thiago Stelle, Cristina Kenz, André Fernandes, Thiago Rapp, Ashleigh Gibson and Cecilia Alexandre / Kraft Heinz Global
Chief Marketing Officer, Activision Blizzard King	Fernando Machado / Activision Blizzard - Call of Duty®
Chief Creative Officer, Activision Blizzard King	Pelle Sjoenell / Activision Blizzard - Call of Duty®
Vice President and Head of Marketing, Call of Duty at Activision	Tyler Bahl / Activision Blizzard - Call of Duty®
Director, Influencer Relations at Activision Blizzard	Robert Taylor / Activision Blizzard - Call of Duty®
Sr. Director, Head of Digital / Social Marketing for Call of Duty at Activision	Matt Gilhooley / Activision Blizzard - Call of Duty®
Director, Global Consumer Marketing @ Call of Duty	David Cushman / Activision Blizzard - Call of Duty®
Director, Partnerships & Integrated Marketing	William Gahagan / Activision Blizzard - Call of Duty®

This 2022 Clio Awards Bronze winning entry titled 'HIDDEN SPOTS' was entered for Heinz by GUT, São Paulo. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 1 image.